We understand what the image must sell.
Upholstery, stitching, mechanisms, mattress construction, finishes and room styling are treated as product information—not decoration.
About NOW CGI
A specialist partner for furniture and interior visual content.
Commercial understanding, hands-on CGI leadership and a workflow built to produce consistent assets at scale.
Our foundation
Built inside the furniture industry—not outside it.
NOW CGI grew from years of leading CGI production for a furniture business, followed by an independent practice serving clients across the UK.
That background shaped a practical approach: understand the product, protect its proportions, communicate the selling points and deliver assets that marketing teams can actually use.
Work with NOW CGI ↗Direct decisions, fewer communication layers.
Creative and technical direction stay connected throughout the project, making feedback clearer and reducing avoidable revisions.
AI accelerates the process; 3D protects the product.
New tools help with ideation and selected production tasks, but approved geometry, material logic and final visual direction remain controlled.
Clear milestones across locations and time zones.
Structured previews, annotated feedback and agreed delivery stages make collaboration straightforward for U.S. and UK clients.
Principles
The standards behind every frame.
Good visualization should earn attention without creating uncertainty about the actual product.
01
Accuracy
Proportion, construction, material behavior and feature communication come before surface-level effects.
02
Desirability
Styling, composition and lighting are shaped around the customer and the brand’s commercial position.
03
Reusability
Assets are built with future variants, campaigns, animation and product extensions in mind.
A focused studio
Bring us the product, the audience and the commercial goal.
We will shape the right visual route around them.
Start a conversation ↗